When we think about using Web 2.0 technologies, we are faced with the challenge of trying to see something that is right before our eyes. A familiarity and comfort of engagement that stops us from seeing clearly. In trying to research these tools/toys, it seems we have to go back to first principles and start again. So many people in the world already have a Facebook account, or have flirted with the idea of blogging, that we think we’re completely familiar with these technologies and there may be nothing new for us to learn. It is important to start again, and really get to grips with everything as though it were brand new and had never been explored before. Terms and Conditions fully understood. Usability fully explored with a naive and simple approach. Perhaps even trying to break things to see what the limits are?
Onwards….
Ice Cubes Research Blog 