Posts tagged Convergence

Convergence

Media Convergence, bringing together several strands of media that compliment one another and service the overall narrative or theme, offers an interesting way to model the idea of Ice Cubes as fulfilling some of the brand awareness aspects of the research brief.

It has been used with several TV programs, for example Lost, which exists primarily as a HBO show and also as various websites, that pull out strands and character backgrounds that might not be explored in the show itself.

By considering the use of multiple platforms as not just different transmission channels but as places where different strands of conversation take place, it might be possible to align this to the notion of how artists might want to use Ice Cubes for their own projects?

Instead of it being just a secondary function that ‘documents’ a performance or seminar, the use of web-based tools is factored into the event as a place where feedback or further additional narratives can occur. For example, in Lost, there were websites setup as though they were by the families of the survivors of the plane crash, or conspiracy theorists. These added to the sense of engagement with the program, as well as being a viral marketing tool. For a theatre performance, small snippets of action could be posted that aren’t in the final work but explore something beyond the moment of performance? Then discussions could take place in comments or video hosting websites or blogs?

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